Where to market your fine art online + beyond (Download my free guide!)
If you’ve ever sat down to “work on your art business” and immediately wondered what on earth to do first… you are so not alone.
When I first started out as an artist, the advice was basically: make a body of work and knock on gallery doors until someone says yes. (With slides! Remember slides?!)
Thankfully, there are so many more ways to build a thriving, sustainable art practice and business today. But that also means it can be easy to get overwhelmed by all the options.
Do you need a blog? Do you need to show up TikTok every day (or at all)? Should you hire a PR person? What about learning SEO for Pinterest? Running ads?
This is exactly why I created my free Pie Chart Marketing Guide — I always say, if I can save even one artist from the frustration of endlessly Googling their way to a marketing plan, I will be so happy!
(BTW I share lots more tips, guidance and encouragement for artists in my free newsletter and in 1:1 coaching sessions!)
The Pie Chart Guide is a simple layout of the marketing options I’m using or have used in the past or that work for other artists. But it’s not one size fits all. The guide will help you choose where YOU want to focus your time and energy so you can grow your art business with less stress and more impact.
I think of it like this:
Each slice of your art business pie represents a “department” — a channel where you can share your work, connect with people, and generate income.
Some of your slices might be:
Social Media — sharing your process, finished work, and building connections
Marketplaces — selling prints through platforms like Etsy, etc.
Wholesale — partnering with reality stores to carry your prints
Newsletter — keeping your biggest fans in the loop and inviting them to buy.
…I share 5 more in the guide!
The idea isn’t to do everything at once, but to see all the possible ways your art can reach people — and then choose where to put your energy (for now, you’re free to test and change as you go!)
Your version of the pie might look totally different from mine (and that’s the point!). Over time, you’ll learn which slices bring the most opportunities, income, and joy to you.
Want to get the full Pie Chart Marketing Guide and start mapping out your own game plan? Download it here!
It’s a simple, visual way to find focus, reduce overwhelm, and start seeing more impact from your beautiful efforts.